Protection of Producers and Artisans in Earthquake Areas

The painful memory of thousands of lives lost in a devastating earthquake on February 6, 2023, in the southern region of Turkey is still etched in our minds. As an earthquake-prone country, Turkey's strength lies in its extraordinary ability to come together and heal the wounds caused by such disasters. Reflecting this spirit of solidarity, Kelebek Group has been actively involved in significant support and empowerment initiatives. Since the day of the earthquake, we have been coordinating the distribution of aid from Cappadocia to the earthquake-affected areas and also carrying out sustainable, long-term projects.

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In the aftermath of the earthquake, we observed significant migration and economic challenges due to many people losing their jobs and businesses. Therefore, we initiated a crucial collaboration with producers in Hatay, Maraş, and Şanlıurfa provinces, particularly. Our goal is to strengthen the trade that was affected by the earthquake by sourcing certain products from local producers in these regions. To achieve this, Kelebek Group procures olive oil from producers in Hatay for use in our restaurants. We also source products like tomato paste and other kitchen essentials from producers in Şanlıurfa, Gaziantep, and Maraş. Additionally, we support local artisans in the region by purchasing products such as linen fabric, handicrafts, and serving dishes from weavers and artisans.